ALC margin per load
Margin %
Over a year
Total room
← Carrier side · WTSShipper side · WTP →
Carrier WTS
Carrier pay
Rate
Shipper WTP
Value Stick
Broker training
50%
Rate, pay, and loads are 2024 averages from the ALC margin report, all lanes blended. WTP and WTS start as guesses (rate +8%, pay −6%) until you enter what you know: a lost bid, the lowest carrier counter, a DAT range. Action percentages are coaching estimates.